🎯 1. Define Your Niche & Target Creators
The creator world is HUGE. Instead of going broad, get specific.
Choose a niche like:
- TikTok wellness creators
- Niche YouTubers (finance, storytelling, fitness)
- Twitch streamers under 10k followers
- Gen Z podcasters or newsletter writers
- Instagram micro-influencers in fashion or travel
Target: Creators with 2k–50k followers—they’re often overlooked by big agencies but still have massive potential.
💡 2. Pick a Signature Offer
What pain are you solving for creators?
Examples of valuable services:
- Brand deal management: Pitch, negotiate, and secure better rates
- Content planning & strategy: Help them grow with data-backed tips
- Monetization coaching: Turn their audience into income streams
- Editing & repurposing: Turn 1 video into 10 across platforms
- Platform growth: SEO, hashtags, thumbnail testing, etc.
💡 Start with 1–2 signature offers. Get results. Then expand.
🧰 3. Tool Stack for the Agency
Keep it lean but efficient.
- CRM: Notion, Airtable, or Trello to manage client content/calendar
- Contracts/Invoices: HelloSign + Stripe or Bonsai
- Project Management: ClickUp, Trello, or Asana
- Analytics: Social Blade, HypeAuditor, or native platform tools
- Outreach: Use tools like Apollo or simple Gmail + personalized scripts
📈 4. How to Get Your First Clients
Start by offering free value and building case studies.
Ways to find clients:
- Cold DM creators you admire: “I love your content—noticed a few missed brand opps. Want a free 10-min audit?”
- Post TikToks explaining how to get better brand deals
- Join Discords, Twitter Spaces, or Reddit (r/YouTubers, r/TikTokGrowth)
- Build a micro-following by showing your agency journey
🔥 Your first client is your proof. Overdeliver and document the results.
💸 5. Pricing & Monetization Models
You can monetize in a few ways:
- Flat monthly retainer (e.g., $500–$2,000/month per creator)
- Commission on brand deals (15–30%)
- Upsell services like editing, courses, or community access
- Revenue-share model for high-trust clients
Start lean, and evolve into a hybrid model.
📣 6. Marketing Your Agency
You’re selling trust. So show your face, show results, and be authentic.
- Start a personal brand on TikTok/IG sharing creator growth tips
- Share testimonials and creator wins (“Client went from $0 to $3K/month!”)
- Host free audits or Q&As to build authority
- Use humor + personality: Gen Z doesn’t want suits—they want real
🚀 7. Scale Smart
Once you’ve got 3–5 creators:
- Hire freelancers to help (editors, outreach, VAs)
- Build SOPs (standard operating procedures) to keep things smooth
- Create a client onboarding system (Notion templates, welcome kit)
- Start developing digital products (like a Creator Deal Pricing Guide or Media Kit Template)
